Sikhs in Action: Sarbat da Bhala – From Values to Action

What does it mean to bring Sikh values into public life today?

Join Delegate JJ Singh in conversation with Preetmohan Singh as they explore how Seva and Sarbat da Bhala shape leadership, policy, and public service. From advancing equity and representation to navigating the realities of governance, this conversation reflects on what it takes to translate values into action and sustain a commitment to the collective good.

This webinar is a part of the Sikhs in Action webinar series co-presented by the Sikh Foundation and UC Santa Cruz Sarbjit Singh Aurora Endowed Chair in Sikh and Punjabi Studies.

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Speakers

Delegate JJ Singh

Delegate JJ Singh represents Loudoun County in the Virginia House of Delegates and is the first Sikh elected to the body. Born and raised in Northern Virginia, he has dedicated his career to public service, including work in the Peace Corps, the White House Office of Management and Budget, the U.S. Senate, and local economic development. JJ is also a business leader and community advocate, currently serving as President of Retreat Hotels & Resorts. He lives in Loudoun County with his wife and two daughters.

Preetmohan Singh

Preetmohan (“Preet”) Singh is founder of Preet Singh & Partners, advising startups, nonprofits, and major organizations on marketing, media, and political strategy in the AI era. He has worked with companies including NVIDIA and Google, and serves as Chief Strategy Officer at Sikhlens, the world’s leading Sikh film festival network spanning 10 countries. A Silicon Valley native, Preet is a graduate of Georgetown University and has also studied at Oxford. He is currently on leave from the MBA program at the University of Pennsylvania’s Wharton School. His work focuses on Sikh American history, racialization, and mission-driven storytelling.

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